We all know gray hair is beautiful.

But it's also stubborn!

If you've experienced frustrating frizz, thinning, or brassiness - you are not alone.

In this blog you'll learn how to turn frizzy gray hair into elegant shiny silvers.

Here's what you'll learn ↓

Shampoo companies want to sell you their shampoo by any means necessary.

Seriously... have a look at the ingredients in the shampoo below.

Ask yourself if this can be good for your hair?

Notice the first ingredient. 

It's water.

Water makes up over 70% of the "shampoo" in your bottle.

Corporate manufacturers are in the business of selling shampoo, not fixing your hair - otherwise they wouldn't sell a product which is 70% useless.

After the water you can see a long list of confusing chemicals. 

Let's focus on the chemicals that are absolutely destroying your hair.

If you take anything  away  from this, my god let it be, you should avoid SLS.

Sodium laureth sulfate is extremely cheap to manufacture. So it's no wonder all of the huge corporations use it in their products.

It's a petroleum-based detergent made in the 1930s.

Fun fact it was first used as an engine degreaser in World War II because the chemical was corrosive enough to remove the toughest oils and soot.

Now imagine this going on your scalp and hair.

It's no wonder so many people have a frustrating time with their hair.

SLS is in the majority of shampoos.

A filler is a component of a skincare or haircare formula which is used to create texture or lubrication.

These fillers come in forms like: synthetic fragrance, alcohol, and parabens.

They give zero nutrients to your hair.

But worse - they drain the moisture from your hair.

Fillers create even more damaged ends which often add a brassy hue to white hair.

Young hair does a great job of withstanding harsh chemicals like SLS, fillers & alcohol. 

But as we age... these chemicals have a detrimental effect on how our hair looks and feels.

Unfortunately this can affect how we feel about ourselves. 

This is what happens as we age and our hormones change:

• Sebum oil reduces (causing frizz)
  
• Growth of hair slows down (causing thinning)
  
• Hair becomes more fragile (increasing chance of damage and brassy tones)

To combat these hormonal changes, we need to add nourishment to our hair in a different way.

To help rejuvenate your gray hair, you need to give back the natural nutrients lost through ageing.

The best way to achieve this is by using the ingredients listed below: 

Now you know to avoid SLS. 

But what does SLS do in shampoo... it creates bubbles! Which is what gives shampoo the lather we've all grown to expect. 

If you've ever tried shampoo without SLS you will notice it leaves hair gluggy and sticky. 

What's the alternative. 

Sodium Coco-Sulfate or SCS 

Their names are where the similarities end. 

Remember SLS is a detergent made from petroleum.

SCS is a natural gentle cleanser made from coconuts! 

SCS provides the same lathering benefits without detrimental chemical scars.  

Below we've listed some shampoo bars which have been designed over the course of 7 years.

They're all natural with: Vit A, Vit C, Vit B and are 100% product. So you get rich concentrated nutrients.

Plus every bar & every ingredient is sourced and then handmade in the USA. You can see every ingredient in the list  below.

You've learnt

Why your hair is destroyed.... SLS and chemicals

How to avoid SLS... avoid big shampoo brands

What to use in your hair to defrizz, strengthen and soften.... all-natural ingredients including,  Vitamin A, B & C 

And where to find those ingredients...in our bars.